It is not finding new ways to grow your traffic rather it is finding and fixing your website issues.
Finding where your site is leaking your traffic and fixing all those holes. The sooner you fix the mistakes you are making on your sites the faster you will get more traffic from Google.
When it comes to SEO, there are a lot of options you have to increase your search traffic.
Most beginners make a mistake of writing either only for readers or search engines. Both are wrong. If you are just writing for the readers without optimizing at all for the search engines for particular keywords, how are you supposed to rank?
In this detailed guide, let’s discuss five of the most awful mistakes that are ruining your WordPress SEO and costing your website traffic and sales. Are you ready? Let’s dive into the details.
1. Posting content without keyword research
Here’s the simplest way to grow your website search traffic.
“Think of what your target audience might type in Google search results to visit your site. Write all those keyword phrases on a paper. Figure out how can you turn those ideas into blog posts.”
Finding keywords that are less competitive is the simplest way to boost your overall WordPress SEO and increase your search traffic.
Not doing any keyword research is often one of the dumbest mistakes made by most bloggers.
See, if you are not targeting the right keywords within your content, how are you supposed your sites to rank well in search results?
So how can you find the right keywords that increase your organic traffic?
I suggest you to start using Google’s Keyword Planner for doing keyword research. It’s a free and simple tool that helps even beginners to find better keywords.
If you are looking for most effective keyword research tool and want to spy your competitors, then go and check out SEMrush. It’s one of the incredible tools that help you quickly find lots of profitable keywords no matter what your niche is.
Here are few tips while doing keyword research for your content creation.
- Always focus on long tail keywords instead of single keywords. You can increase your chances of getting more search traffic by targeting the long tail keywords like “WordPress SEO tips for consultants” instead of trying to rank for “SEO” or “WordPress tips”. Are you getting me?
- If you want to boost your website sales, focus on targeting “commercial intent keywords” over informative keywords. You can find more about iton Neil Patel’s blog.
- While doing keyword research, try to aim for the keywords that have less than 1000 monthly searches. That way you can improve your chances of ranking in top 10 search results even if you have a new blog or website.
2. Writing thin content
Your content is king. If it sucks, no one can save you from getting penalized by Google crawlers. If it rocks, you will see your rankings climbing up even if you have a new blog.
Use unique titles and meta descriptions including the URL’s. Also make sure to avoid the following mistakes while creating content.
Say no to duplicate content: Gone are the days where you can use automated content spinners to rehash the already published content. Google search crawlers became really smarter and they can easily find out what is original content.
They will crush your search rankings if your site has duplicate content. Also make sure to link out to the sites if you are using their paragraphs or images. That way you can stay safe from Google algorithms like Panda, Penguin etc.
Say no to short and crappy articles: 500 words articles won’t matter anymore if you want to rank higher in Google search results especially if you are in a highly competitive niche like Marketing, SEO, WordPress etc.
You have to write long and in-depth articles to set yourself as an expert both your audience eyes as well as in Google’s. Did you know that the articles with 2000+ words rank frequently in top 10 search results in the competitive niches? Yes, long articles are becoming viral and you need to create them if you want to rank higher.
Say no to keyword stuffing: Stuffing the same keywords again and again on all over your content can lead to Google penalty either temporarily or permanently. 10 years ago, keyword stuffing used to work. But now it is not going to give you any results because there are millions of web pages are being created every single day.
Google became really smart, came up with latest algorithms to determine the quality of a page. It is no longer giving preference to the sites that are stuffing keywords throughout their content. So avoid it at all costs and focus on giving the useful information your audience wants. And Google will take care of your rankings.
3. Your website speed can make or break your SEO
Did you know that your website speed is directly related to your overall search rankings?
Website speed is one of the major rankings considered by Google algorithms. If your site takes too much time to load, you need to work on improving it otherwise you may get penalized by Google updates.
One of the crucial factors that could affect your overall website loading speed is your web hosting service. If you are trying to save a few bucks on either getting a cheap or free hosting for your WordPress sites, you will pay a lot more in the long run.
Not only your website leaks your traffic but more importantly your slow loading website could kills your sales. So make sure to pick the right hostingthat is reliable, faster and performance oriented.
Here are few tips on choosing the right hosting for WordPress sites.
- Check out all the hosting reviews by the customers who are already using the hosting you want to use. A simple Google search can help you find lots of useful hosting reviews.
- Find out all the features provided by your web hosting service.
- Find out if your web hosting service offers cPanel (control panel). A cPanel makes it easy for you to manage all your domains, website stats, email accounts at one place.
4. Not keeping an eye on Google algorithm updates and changes
If you are a WordPress user who wants to grow your website traffic from search engines, you need to learn SEO. You also need to spy on your own website traffic metrics by frequently checking your own Google analytics.
If you notice any change (either traffic drop or picking up), you should find out whether there are any Google algorithm updates are going on. Find out all the reasons why sites can get penalized and don’t repeat the mistakes.
To put in a nutshell, Google rewards the sites that focuses on giving their users the best experience by providing better content and using a user-friendly design. If you not, you are going to see any traffic growth no matter how great your keyword research is.
I also recommend you to subscribe to the email updates of the top SEO blogs such as Moz, Search Engine Journal, Search Engine Watch and Google Alerts for SEO to immediately find out when an update comes out from Google. So you can immediately start working on fixing any website issues your site may have.
Here’s a useful article on recovering from Google updates like Panda. Make a note that, you can still recover from Google updates even if you get penalized. Just wait for some time, fix your site issues and focus on giving best user experience.
5. Forgetting the importance of social shares
Social media is the new SEO. Social media gives you instant traffic unlike Google. If your titles are powerful and content is informative or entertaining, it goes viral on social media in no time.
Did you know that Google gives importance to the web pages that get more social shares?
Google also uses Twitter to discover new content. That means, if your content is doing well on Twitter, you might even get higher rankings for your desired keywords on Google search results.
Here are few best social media practices that can help you improve your overall WordPress SEO as well as website traffic.
- Use less sharing buttons on your sites. If you give too many options to your readers, they choose nothing. I recommend you to display Google+, Twitter and Facebook social sharing options on your blog’s sidebar so your readers can share them if they find your content useful.
- Timing is everything on social media. Find out the best times to promote your links and posts on social media sites like Twitter and Facebook to get more social shares.
- Write rocking headlines that immediately capture others attention. Your headlines are the first thing most people read. If they are engaging, no one likes to even click on your posts let alone reading them.
Also, increase your social media influence. Connect with the social media influencers, conduct interviews with them, engage with them and frequently retweet their stuff.
A useful plugin for WordPress users to increase their traffic. As a bonus section, I’m going to recommend you a free WordPress plugin calledWordPress SEO by Yoast. It’s not only widely used by SEO enthusiasts but it can actually help you easily optimize your content for selected keywords.
It also shows you how many keywords you are using and recommends you where to put your primary keywords throughout your content to rank well in search engines.
Wrapping it up on WordPress SEO mistakes to avoid
If your traffic is not increasing as you desire, you are doing SEO wrong. Take a look at your SEO optimization tactics again and find out where you are doing wrong.
Increasing your search engine traffic takes a lot of time. If you are making mistakes that ruin your WordPress SEO and not doing anything about them, you are only leaking your website traffic. Always focus on your Google analytics and find the top keywords that are sending you more traffic.
Integrate them into your content strategy whenever you are doing keyword research for your future posts. Also make sure to build quality links as they can help you quickly increase your overall page authority and Google gives a lot of priority to the high Domain Authority sites.
Writing better content that is useful to your target audience is undoubtedly the #1 key to your WordPress SEO’s success. Find out what your audience wants, conduct survey, use social media to know their thoughts and make use of them while creating content for your blogs.
So what are your thoughts? What are the other mistakes that are ruining your website’s SEO? Do share your thoughts in the comment section below and please share it on social media so others can benefit.