Category Archives: Blogging

5 Steps to Becoming a Thought Leader in Your Industry

Becoming a thought leader, an individual who drives innovation and new ideas in a given industry, is an objectively valuable path for any professional. Thought leaders are popular, well respected and connected enough to drive real value to their respective businesses. They’re charismatic institutions, revered both by customers and workers within the industry. But getting there is neither easy… Read More »

4 Simple Reasons Your Blog Still Isn’t Getting Traffic

Here’s the number one complaint after starting a new blog: Why aren’t we getting traffic?! I’ve heard this complaint once. I’ve heard it a million times. Eager blog writers get burned out, discouraged, and quit. The decline is simple: They start a blog. The traffic does not materialize. The blog fizzles and dies. The why-am-I-not-getting traffic question basically… Read More »

8 Ways That Blogging Will Kickstart Your Startup

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a brand,… Read More »

5 Steps to Take to Start Your Small Business Blog Today

You know you need to be blogging for your small business, but you have no idea where to start. Sound familiar? If so, read on, for exactlywhat you need to do to start a small business blog today. Related: 6 Epiphanies I’ve Had Writing Explosive Content If you already have a WordPress website for your business and simply want to add… Read More »

6 Keys to a Positive Online Presence and Reputation

Most entrepreneurs assume that a lack of an online reputation is a good thing. In reality, it’s negative, because people who can’t find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide. At the very least, with no positives for balance, it’s very risky, since the first negative… Read More »

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

Entrepreneurs are increasingly embracing ‘content marketing’ — seeking leads by creating blog posts, videos, podcasts, e-books, white papers and more. But in a world where 500 million tweets are sent each day, it’s challenging to attract customers’ attention. That’s why business professionals may want to take a few lessons from Steve Alten, who has published 16 books (15… Read More »

10 Smart Ways to Earn or Build Backlinks to Your Website

“Backlinks,” meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic. Related: Don’t Trust Your SEO Company Until You Can Verify Everything They Tell You Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you,… Read More »

5 Copywriting Hacks Designed to Give Your Business a Boost

Having incredible copy is one of the fastest ways to increase your conversion rates and sales, yet so many companies are terrible at it. Recently, I decided to improve my copywriting skills, so I talked to my friend Neville Medhora, who is a copywriter. The reason I trust his judgement over others is that besides being the most popular copywriter I know, he actually does… Read More »

Are You a Real Entrepreneur or Just a Fake?

Merriam-Webster defines “entrepreneur” as “a person who starts a business and is willing to risk loss in order to make money.” In a broad sense, that might include every small business owner and perhaps even those who are self-employed, or roughly a third of our workforce. Fair enough. In my experience, there are two distinct kinds of entrepreneurs.… Read More »

4 Apps That Can Make You a Better Writer

Let’s face it: Writing doesn’t come easy for everyone. If you need a little extra help in the writing department, there are some fantastic (free) writing apps that can improve your abilities instantly. Grammarly This writing tool can be used in both Microsoft Word and Outlook, and is kind of like having your English teacher standing over your… Read More »