Category Archives: Blogging

5 Steps to Becoming a Thought Leader in Your Industry

Becoming a thought leader, an individual who drives innovation and new ideas in a given industry, is an objectively valuable path for any professional. Thought leaders are popular, well respected and connected enough to drive real value to their respective businesses. They’re charismatic institutions, revered both by customers and workers within the industry. But getting there… Read More »

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

Entrepreneurs are increasingly embracing ‘content marketing’ — seeking leads by creating blog posts, videos, podcasts, e-books, white papers and more. But in a world where 500 million tweets are sent each day, it’s challenging to attract customers’ attention. That’s why business professionals may want to take a few lessons from Steve Alten, who has published… Read More »